International Principles of PR and Protocol


The British Academy for Training and Development presents this course in (International Principles of PR and Protocol), to all professionals wishing to acquire great skills for management of international media, and to acquire advanced qualities of PR Management.

Public relations contribute to the effectiveness of organizations by improving organizational relationships, facilitating public talks and discussions. This course offered by the British Academy for Training and Development helps trainees develop an important assessment of the role of PR in the community and the development of analytical and professional skills. Public relations have authority over corporate social responsibility through Crisis Management Function and responsibility for corporate reputation, which necessarily means helping to change organizations to achieve new sustainability agendas.

The application of Etiquette and Protocol rules and principles of is a sure sign of respect and appreciation for human beings, whom were preferred by God over all other creatures. This course would be provided from various perspectives of different cultures, customs and policies, this course offered by the Academy in accordance with the adopted modern international protocols for international relations.

Protocol is one of the most modern terms in terms of language but very old in terms of history as the word protocol is a development of the word of the conventions and understandings this is in the world of politics and at the international level, but within the field of business management has become the formulation of protocols is one of the important and necessary skills and very necessary for people who wish to They must take administrative duties. The people who perform such functions must have linguistic abilities, thought and management education. The protocols within the company have a specific form and model to be dealt with within large companies and taught in the largest academies and universities.

Objectives and target group

The British Academy for Training and Development presents this course for the following audience:

  • Managers of various companies and enterprises.
  • Businessmen, shareholders, and business owners wishing to develop their abilities in Media Management.
  • Students and graduates of media colleges in different universities.
  • Media and news professionals and broadcasters.
  • Administrative staff in PR Sector.
  • Employees assigned to deal and interact with important and concerned personalities and ensure that these interactions go as professionally as possible.
  • Employees working in the PR Sector.
  • Officials in Diplomatic Sector.
  • Protocol officers in charge of management and organization of conferences.
  • Trainees with years of experience in communications or PR.

How will trainees benefit from the Course?

After completing the program, trainees will be able to master the following topics:

  • Identify various media skills such as Photography, Video Production, News Editing, and Press Releases.
  • Unified and comprehensive concepts of Etiquette and International Protocol.
  • The Art of Protocol and Etiquette of body languages in official forums.
  • Understanding the universal principles of protocol, etiquette, professional code of conduct.
  • Directing and managing personal dynamics at important meetings.
  • Creating a good impression and avoid misconducts or embarrassing practices in important situations.
  • Concepts that determine priorities between individuals.
  • International Principles of Etiquette and Communication.

Course Content

  • Introduction to the Media and the evolution of its concept.
  • Media and formation of public mental perspectives.
  • Media Management: Definition and Importance.
  • The significant role of Media management for Press and Media Advancement.
  • Preparation of Project Plans of Media Institutions.
  • Media Broadcasting, and the most effective success methods.
  • News values ​​in the Media Industry.
  • Special skills of successful TV Reporter.
  • Solid and practical training programs on proper behavior in fields and complicated situations.

Course Date







Course Cost

Note / Price varies according to the selected city

Members NO. : 1
£3200 / Member

Members NO. : 2 - 3
£2560 / Member

Members NO. : + 3
£1984 / Member

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