Course on Management & Development of Public Relations


This course, provided by the British Academy for Training and Development, aims to help trainees understand how to build positive perceptions and maintain reputation with the public and stakeholders, for development of well-planned and implemented PR campaigns, in order to enhance and increase the organizational value. This will be learned by adopting Critical Thinking and Problem-Solving approaches in the process of Campaign Strategic planning, to develop the trainees' skills in assessing, solving, monitoring, and managing the crisis, to ensure time and effort are best invested to generate effective results.

Understanding the necessary stages to be undertaken to ensure positive results when trying to gain influence, which is important to the success of any internal pressure strategy. Pressure Groups are a type of groups that some individuals or groups in the community use to form or join in order to influence their public policy on specific issues. Political literature, therefore, often defines Pressure Groups as "organizations that influence decision-makers" by lobbying the government for concessions, and even direct or indirect influence the government for specific decisions or actions.

The course will also discuss how to visualize and measure Public Opinion aspects, and how Public Opinion mainly influences the development of different policies, and the various available techniques to benefit from the concern topics of both public opinion and the media, to have a positive impact on PR outcomes.

The course also considers various issues and Crisis Management topics through a systematic public relations perspective, depending on the life cycle of many cases, Persuasion Theory, and external and internal focus on management of the best interests of both the environment and consumers. This course provides practical experience in problem definition, planning and strategic analysis. It also includes implementation techniques. The main focus of this course would involve current PR issues or crises at the local, national and international levels.

Public relations have authority over corporate social responsibility through the Cases Management Function and responsibility for corporate reputation, which necessarily means helping to change organizations to achieve new sustainability agendas. Public relations contribute to the effectiveness of organizations by improving organizational relationships, facilitating public talks and discussion. This course offered by the British Academy for Training and Development helps students develop an important assessment of the role of Public Relations in the community and the development of analytical and professional skills.

Objectives and target group

The British Academy for Training and Development offers this course for each of the following categories:

  • Communication Managers and PR professions.
  • Senior Directors in institutions and Key Administrative personnel.
  • Operation Managers, Project Managers, Boards Of Directors and Corporate Executive Directors.
  • People who are interested in an overview of the current practice of marketing communications and branding, with a focus on managing the overall commercial reputation of the brand.
  • People who are interested in managing public relations and institutional reputation.
  • Brand managers and people interested in trademarks.
  • Staff engaged in marketing and corporate communications.
  • Communication staff in non-governmental organizations and the public sector.
  • Persons involved in brand communications in the private sector.
  • People involved in service industries such as hotels, banks and retail.
  • Persons undergoing retraining or undergoing a transitional functional stage.
  • Graduates who wish to function in the field of brand development and communications.
  • People who wish to develop an Institutional Reputation Management within their organizations.
  • Junior employees in the field of public relations or management.
  • Businessmen and people who have started their own businesses recently.
  • Persons who are reclassifying or activating the company's brand.

Course Content

  • Evolution of PR process and strategies.
  • Perceptions and issues of PR campaign Management.
  • Effective Public Relations campaigns.
  • Planning and preparations of proper PR surveys.
  • Campaign Management operations and techniques.
  • PR: Influence, Credibility, and Crisis Management.
  • Public Relations Ethics and Code of Conduct.
  • Understanding the various elements and aspects of Public Opinion.
  • The significance of Public Opinion.
  • Major pillars of Public Opinion, Public Relations and Media Strategies.
  • Models and theories of Communication.
  • Management and Best Practices of PR in the real world.
  • Crisis and Risk Management.
  • Communication Crisis.

Course Date





Course Cost

Note / Price varies according to the selected city

Members NO. : 1
£2750 / Member

Members NO. : 2 - 3
£2200 / Member

Members NO. : + 3
£1787.5 / Member

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