The British Academy for Training and Development offers this course to demonstrate the importance of the news release as an important means of announcing a range of news including scheduled events, employee promotions, awards, new products, services, achievements and sales within the company. So it is one of the most popular means in companies as an essential tool in the work of public relations.

Communication skills are important in any area; Sources of information, interviewing and writing documents to deliver basic messages to the public, all these core skills will be developed through this course offered by the British Academy of Training and Development. It would be better to provide details on the current role of participants in the course, the areas they wish to improve in terms of writing and the things they seek to win through this course. This course is designed to be a practical course that provides good information and advice.

Newspapers in all over the world employ the art of portraiture to present the autobiography of prominent and influential people in societies, in order to target readers' human interests, by highlighting the educational certificates obtained by the person, his family, career, and his duties and responsibilities.

When writing a portrait of a particular famous figure, the journalist must review a variety of documents written about him, such as articles and newspaper interviews, as well as making direct contacts with live sources of the relevant public figure, such as a family member or a friend.

Professionals working in the business sector, especially Marketing and Public Relations departments.

The British Academy for Training and Development offers this course to the following categories:

• Managers of companies and enterprises.
• Personnel in charge of Law Departments in business and commercial firms.
• Businessmen wishing to develop their legal skills.
• Employees in the field of legal Management.
• Students and graduates of faculties of law at various universities.
• Trainee lawyers.

How will participants benefit from the course?

After completing the program, participants will be able to learn:

• Methods of analyzing and prioritizing a wide range of customer relationships.
• Strategies used for stakeholder analysis and management.
• Assessing how to create positive perceptions with the audience.
• Tools to analyze customer relationships in order to improve your competitive position.
• The trust, to easily build a network of relationships.
• Obtain more business through effective management of relationships.
• Skills to manage customers, when business matters are going in either positive or negative ways.

• Customer Relationship Management.
• CRM development, CRM strategy objectives, The major 3 aspects of Customer Relationship Management.
• Hierarchical/ Structural value for CRM.
• Major pillars and factors of Customer Relationship Management.
• Solution Map in CRM: Marketing Solutions.
• Solution Map: Sales Solutions and Analytics
• The changing role of CRM, and the possible obstables to the sucess of Management.
• Impact of Internet on CRM.
• CRM and Globalization.
• Key CRM training packages.