The British Academy for Training and Development presents this training course in (Hospitality and Hotel Management), because of the significant role of this department at the international level and public relations. This course covers a full range of conventions, rules, regulations, standards, and requirements which should be fully satisfied and met by the Communication Staff, in order to interact professionally with VIP persons and businessmen. Trainees will learn during this course written and non-written rules and regulations, on the adopted Official Protocol and Code of Conduct, as well as international cultural standards and differences.

Development and enhancement of the skills and abilities of employees working within the Public Relations field, is considered very important, since it constitutes a part of the globally applicable procedures, including contemporary applications of rules and regulations adopted by International Organizations, under Global Protocol Regulations, for communication between countries, establishments, and organization on the International level.

Through this course we are going to introduce the rules and practices of gentle behavior, the good treatment practices with others, good reception, table arrangement, clothes, all these matters represent a large portion of our personality.

Objectives and target group

The British Academy for Training and Development presents this training course for the following audience:

  • Employees in hotels or other tourism sectors.
  • Owners and Directors of Tourism and Travel Agencies or any other Tourism Sector.
  • Persons wishing to initiate their career in tourism and hotel services sector.
  • Trainees with years of experience in communications or public relations
  • Employees assigned to deal and interact with important and concerned personalities

How will participants benefit from the course?

After completing the program, participants will be able to master the following:

  • Understanding the universal principles of protocol, etiquette, professional code of conduct.
  • Comprehensive strategies for Management of Hotel Services.
  • Modern concepts of Luxurious Hotel Services.
  • Various activities in hotel establishments, and methods of alignment with the overall corporate strategy.
  • Hotel development on the long term.
  • Understanding the universal principles of protocol, etiquette, professional code of conduct.
  • Creating good impressions, and avoid misconduct or embarrassing practices in important events and situations.
  • Effective facilities, equipment, and methods to manage Hotel Services under the adopted best practices and standards.
  • Various Activities of Hotel Departments and the comprehensive correlation between them, in order to achieve optimal service integration.

Course Content

  • The definition, concept and types of Tourism.
  • The importance and nature of hotels.
  • General features to be satisfied in successful hotels.
  • Effective methods to attract customers and maintain their loyalty.
  • Hotel Profit Strategies.
  • How to successfully run Tourism and Travel Agencies.
  • Airlines and their business relation with hotels and tourism agencies.
  • Recruitment of employees in Tourism Sector.
  • Motivation and rewards.
  • Financial Statements.
  • Generating Profit from Tourism Projects.

Course Date





Course Cost

Note / Price varies according to the selected city

Members NO. : 1
£2900 / Member

Members NO. : 2 - 3
£2320 / Member

Members NO. : + 3
£1885 / Member

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